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Attribution Models
Marketing Analytics
Linear Correlation
Descriptive Statistics Logistic Regression Shapley
  1. Workflow
    Attribution Models: Touch-based, Correlation and Regression, Shapley-based, and Randomized field experiments
    Marketing Analytics Attribution Models Logistic Regression
    +3
    This workflow is based on the book chapter "Attribution Modelling" by de Haan (2022). It replicates the analysis of the book chap…
    knime > Machine Learning and Marketing > Consumer Behavior > Attribution Models > Attribution Models - Touch-based, Correlation and Regression, Shapley-based, and Randomized field experiments
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    knime