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  1. Workflow
    ROAS calculator using Google Ads API
    Marketing Google Google API
    +2
    Return on Ad Spend is a KPI that tells you whether your campaigns are delivering real business value. The problem is that because…
    diego_rod_lop > Marketing Workflows > Gads_roas_rest
    0
    diego_rod_lop
  2. Workflow
    Image_dynamism_classifier
    Marketing Dynamism Deep learning
    The “Image Dynamism Classifier" workflow has 3 important parts. The red surrounded area includes the deep learning model develope…
    anon_mkt_team > Dynamic Image Classifier > Image_dynamism_classifier
    0
    anon_mkt_team
  3. Workflow
    Marketing Monitoring Dashboard with Excel
    Excel Excel Formatting Excel_to_KNIME
    +6
    In the first part, the workflow iterates all over the Excel files of the target folder putting them into a unique table (to do th…
    diego_rod_lop > Marketing Workflows > Marketing_Monitoring_Dashboard_Excel
    0
    diego_rod_lop
  4. Workflow
    Building Sentiment Predictor Exercise
    Marketing Martech Analytics
    +2
    In this example exercise, you will modify the Building Sentiment Workflow and try different Machine Learning algorithms and compu…
    aliasghar_marvi > Marketing Analytics Webinar 26th April 2022 > Marketing Webinar > Building Sentiment Predictor --Exercise
    0
    aliasghar_marvi
  5. Workflow
    Statistical Market Segmentation - Questionnaire Data
    Customer Segmentation PCA
    +10
    This workflow shows how to apply a combination of two multivariate statistical techniques to solve a customer segmentation proble…
    francescots > Public > Statistics > Examples > Statistical Market Segmentation - Questionnaire Data
    0
    francescots
  6. Workflow
    Classification using 'autofeat' Engineered Features
    Feature Engineering Healthcare Insurance
    +2
    The workflow demonstrates use of autofeat generator in classification tasks. A number of non-linear features are generated by the…
    ashokharnal > Collection of Components and Workflows > feature-generation > Classification using 'autofeat' Engineered Features
    0
    ashokharnal
  7. Workflow
    HealthInsurance Cross-Sell--Categorical Feature Engineering
    Categorical features encoding Marketing Healthcare
    +2
    This workflow demonstrates use of Auto Categorical Features Embedding component. The component transforms categorical features in…
    ashokharnal > Collection of Components and Workflows > feature-generation > HealthInsurance Cross-Sell Prediction with Categorical Feature Engineering
    0
    ashokharnal