This workflow shows how to apply a combination of two multivariate statistical techniques to solve a customer segmentation problem.
It uses data coming from a Market Research Survey about milk consumption in Italy.
The input of the segmentation are some evaluations (17) in scale ranging from 1 to 9 (Integers).
Scale evaluations measure various personal aspects regarding milk consumption.
Workflow
Statistical Market Segmentation - Questionnaire Data
Used extensions & nodes
Created with KNIME Analytics Platform version 4.3.2 Note: Not all extensions may be displayed.
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