Having such a big competition on the market, companies face the problem of defining and implementing right pricing strategy. One way to create a optimal price index is to analyze the prices of the benchmark products in the market.​ Choosing the right competitor for a price strategy benchmark is done by analysing automatically potential benchmark candidates and ranking them.​ Detailed analysis helps the user understand where the selected baseline product is against its competitors. ​ KNIME suggests various pricing strategies giving the pricing analyst the opportunity to sense check current prices and select the best price for the future.