| Type | Name | |
|---|---|---|
| Consumer Behavior | ||
| Consumer Mindset Metrics | ||
| Customer Valuation | ||
| Data Protection and Privacy | ||
| Marketing Mix | ||
| Other Analytics | ||
| Segmentation and Personalization |
This live repository contains example workflows of common data science problems in Marketing Analytics. The original task was explained in: F. Villarroel Ordenes & R. Silipo, “Machine learning for marketing on the KNIME Hub: The development of a live repository for marketing applications”, Journal of Business Research 137(1):393-410, DOI: 10.1016/j.jbusres.2021.08.036.
Please cite this article, if you use any of the workflows in the repository.