knime/Machine Learning and Marketing

Public space

Machine Learning and Marketing

	Consumer Behavior
	Consumer Mindset Metrics
	Data Tasks for Marketing
	Exercises
	Marketing Mix
	Other Analytics
	Segmentation and Personalization

This live repository contains example workflows of common data science problems in Marketing Analytics. The original task was explained in: F. Villarroel Ordenes & R. Silipo, “Machine learning for marketing on the KNIME Hub: The development of a live repository for marketing applications”, Journal of Business Research 137(1):393-410, DOI: 10.1016/j.jbusres.2021.08.036. Please cite this article, if you use any of the workflows in the repository.