| Type | Name | |
|---|---|---|
| Attribution Models | ||
| Brand Reputation | ||
| CX and Topic Models | ||
| Churn Prediction | ||
| Customer Segmentation | ||
| Image Analysis | ||
| SEO | ||
| Sentiment Analysis |
This live repository contains example workflows of common data science problems in Marketing Analytics. The original task was explained in: F. Villarroel Ordenes & R. Silipo, “Machine learning for marketing on the KNIME Hub: The development of a live repository for marketing applications”, Journal of Business Research 137(1):393-410, DOI: 10.1016/j.jbusres.2021.08.036.
Please cite this article, if you use any of the workflows in the repository.