Shows how Pepsi could offer twice-as-much cola for the same Price in a Market Simulation using Product Bundling. This is a simplified alternative to the alternative ""Cola Wars 1936 Twice As Much"" Market Simulation (CS-112) which quantifies the Vertical Differentiation and Horizontal Differentiation of the Product Features.
Uses the KNIME Extension: Market Simulation by Scientific Strategy - Community Edition
A comprehensive description of this workflow with step-by-step instructions can be found at the Scientific Strategy website:
https://scientificstrategy.com/cs-113/
Workflow
[Case Studies] CS-113 Cola Wars 1936 Twice As Much Simplified (Product Bundling)
Used extensions & nodes
Created with KNIME Analytics Platform version 4.3.0
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KNIME AG, Zurich, Switzerland
Versions 3.6.0, 3.7.1, 4.3.0
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Decision Ready, LLC
Version 4.3.0
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