[Case Studies] CS-116 Cola Wars 1985 New Coke

Explores the cautionary tale against tampering with a well-established and successful brand. This Market Simulation shows how the betrayal of Coke's Brand value, followed by the re-invigoration of Coke's Brand value, can explain Coke's significant swings in Market Share during 1985.

Uses the KNIME Extension: Market Simulation by Scientific Strategy - Community Edition

A comprehensive description of this workflow with step-by-step instructions can be found at the Scientific Strategy website:
https://scientificstrategy.com/cs-116/

External resources

• [Case Studies] CS-116 Cola Wars 1985 New Coke