"Pepsi Stuff" has been running on-and-off from 1996 to 2019. It is Pepsi's most successful long-term strategy of the Cola Wars. This Market Simulation shows how Pepsi Points increases both the Willingness To Pay (WTP) for Pepsi and Pepsi's Cost To Serve (CTS).
Uses the KNIME Extension: Market Simulation by Scientific Strategy - Community Edition
A comprehensive description of this workflow with step-by-step instructions can be found at the Scientific Strategy website:
https://scientificstrategy.com/cs-117/
Workflow
[Case Studies] CS-117 Cola Wars 1996 Drink Pepsi Get Stuff
External resources
Used extensions & nodes
Created with KNIME Analytics Platform version 4.3.0
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KNIME AG, Zurich, Switzerland
Versions 3.7.0, 4.3.0
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Decision Ready, LLC
Version 4.3.0
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