CS-163 Porters Five Forces - Part 03 Bargaining Power of Buyers

[Case Studies] CS-163 Porters Five Forces - Part 03 Bargaining Power of Buyers

The Bargaining Power of Buyers reflects their ability to put pressure on the sellers by either driving down the price or by driving up the cost-to-serve. Power increases when buyers are price sensitive and have low switching costs. These same factors tend to also reduce the buyer's own Product Differentiation, driving consolidation within the buyer's own industry.

Uses the KNIME Extension: Market Simulation by Scientific Strategy - Community Edition

A comprehensive description of this workflow with step-by-step instructions can be found at the Scientific Strategy website:
https://scientificstrategy.com/cs-163/

CASE STUDIES: CS-163 Porters Five Forces - Part 03 Bargaining Power of Buyers https://scientificstrategy.com/cs-163/

WIKIPEDIA: Porter's Five Forces - Bargaining Power of Customers https://en.wikipedia.org/wiki/Porter%27s_five_forces_analysis#3*_Bargaining_power_of_customers

External resources

• CS-163 Porters Five Forces - Part 03 Bargaining Power of Buyers