The Scale Demographic node changes the Willingness To Pay (WTP) values of all Customers who have been split by demographic or other criteria. The Scale Demographic node typically sits downstream of the KNIME 'Row Splitter' which splits Customers into a 'Top WTP Matrix' and 'Bottom WTP Matrix' - both of which can then be scaled.
Uses the KNIME Extension: Market Simulation by Scientific Strategy - Community Edition
A comprehensive description of this workflow with step-by-step instructions can be found at the Scientific Strategy website:
https://scientificstrategy.com/cn-155/
External resources
Used extensions & nodes
Created with KNIME Analytics Platform version 4.3.0
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Market Simulation nodes by Scientific Strategy for KNIME - Community Edition
Decision Ready, LLC
Version 4.3.0
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