[KNIME Nodes] KN-131 Market Basket Analysis

Demonstrates how to perform Market Basket Analysis using Borgelt's Association Rule Learner. Analyzes 10,000 Customer Baskets from a supermarket with 48 Products across 10 Categories. Generates sub-Basket rules that can more accurately determine recommendations than simple Product-pairs. Selects the best recommendations that maximize supermarket Revenue.

Uses the KNIME Extension: Market Simulation by Scientific Strategy - Community Edition

A comprehensive description of this workflow with step-by-step instructions can be found at the Scientific Strategy website:
https://scientificstrategy.com/kn-131/

External resources

• [KNIME Nodes] KN-131 Market Basket Analysis