[Market Simulation] MS-231 Package Bundling

Customers already have the choice of purchasing two individual Products instead of just one. But what would happen if you provided Customers with the option of purchasing a pre-packaged Bundle? This Market Simulation explores whether packaging together a Bundle from individual Products can increase Sales, Revenue, and Profitability.

Uses the KNIME Extension: Market Simulation by Scientific Strategy - Community Edition

A comprehensive description of this workflow with step-by-step instructions can be found at the Scientific Strategy website:
https://scientificstrategy.com/ms-231/

External resources

• [Market Simulation] MS-231 Package Bundling