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  • 16_MarketBasketAnalysis
  • 02_Apply_Association_Rules_for_MarketBasketAnalysis
WorkflowWorkflow

Market Basket Analysis: Apply Association Rules

retail association rules recommandation engine market basket analysis MBA +6

Last edited: 

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This workflow takes pre-built association rules and applies them to a new set of data 1. Read Association Rules and Product data 2. Read content of current basket 3. Calculate total price of basket content 4. In rule Antecedents find closest match to current basket content 5. Find top matching rules in terms of: - highest support, - highest confidence, - highest revenue 6. Export recommendation and basket price to report How to open the report In order to see the report execute the entire workflow and then click "Open the report" button in the toolbar.

External resources

  • Market Basket Analysis and Recommandation Engines
  • Market Basket Analysis and Recommandation Engines

Used extensions & nodes

Created with KNIME Analytics Platform version 4.3.1 Note: Not all extensions may be displayed.
  • KNIME Base nodes Trusted extension

    KNIME AG, Zurich, Switzerland

    Version 4.3.1

  • KNIME Javasnippet Trusted extension

    KNIME AG, Zurich, Switzerland

    Version 4.3.0

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License (CC-BY-4.0)
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