This workflow shows step-by-step how to calculate the customer retention ratio by relative month (1, 2, 3, and so on months after the first purchase) and cohort. The cohort is defined based on the date of the first purchase, so it is a time-based cohort.
Workflow
Cohort Analysis Tutorial
External resources
Used extensions & nodes
All required extensions are part of the default installation of KNIME Analytics Platform version 4.7.2
No known nodes available
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