This workflow analyzes transactional data to devise a scoring system that clusters customers based on RFM scores. Additionally, the analysis is enirched with CLV calculation, and customer insights are presented using interactive visualizations.
Workflow
RFM-Score and Customer KPI
Used extensions & nodes
Created with KNIME Analytics Platform version 4.7.1
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KNIME AG, Zurich, Switzerland
Versions 4.6.2, 4.7.1
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KNIME AG, Zurich, Switzerland
Version 4.7.0
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KNIME AG, Zurich, Switzerland
Version 4.7.0
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KNIME AG, Zurich, Switzerland
Versions 4.6.0, 4.7.0
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