Shows how a free or discounted Product trial can increase trust in the Brand and raise the Customer's Willingness To Pay (WTP). When the Product again returns to full Price the sale of the Product will increase.
Uses the KNIME Extension: Market Simulation by Scientific Strategy - Community Edition
A comprehensive description of this workflow with step-by-step instructions can be found at the Scientific Strategy website:
https://scientificstrategy.com/ms-191/
Workflow
[Market Simulation] MS-191 Free Trial
External resources
Used extensions & nodes
Created with KNIME Analytics Platform version 4.3.0
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KNIME AG, Zurich, Switzerland
Version 3.6.0
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Decision Ready, LLC
Version 4.3.0
Legal
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