[Case Studies] CS-112 Cola Wars 1936 Twice As Much (Quantifying Differentiation)

Simulates an early ""Cola Wars"" battle between Coke and Pepsi. The Market Simulation quantifies the ""Vertical Differentiation"" and ""Horizontal Differentiation"" of two Product Features: (1) the taste of Cola (Coke wins), and (2) the size of the Bottle (Pepsi wins). The Market Simulation then predicts the sales of each Product, and shows how both win.

Uses the KNIME Extension: Market Simulation by Scientific Strategy - Community Edition

A comprehensive description of this workflow with step-by-step instructions can be found at the Scientific Strategy website:
https://scientificstrategy.com/cs-112/

External resources

• [Case Studies] CS-112 Cola Wars 1936 Twice As Much (Quantifying Differentiation)