The Demand Shredder node removes values from the Willingness To Pay (WTP) Matrix to reduce the possibility of Customers switching to unlikely Products outside of their normal Consideration Set.
Uses the KNIME Extension: Market Simulation by Scientific Strategy - Community Edition
A comprehensive description of this workflow with step-by-step instructions can be found at the Scientific Strategy website:
https://scientificstrategy.com/cn-152/
External resources
Used extensions & nodes
Created with KNIME Analytics Platform version 4.3.0
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Market Simulation nodes by Scientific Strategy for KNIME - Community Edition
Decision Ready, LLC
Version 4.3.0
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