Attribution

This function is used to perform click stream analysis.It has many kinds of computation models and distribution models.

Input ports

1. Type: DB Session
   Teradata Connection
   Connection to a Teradata Database Instance
2. Type: Table
   InputTable1
   Contains the click stream data, which the function uses to compute attributions.
3. Type: Table
   InputTable2
   Contains the click stream data, which the function uses to compute attributions.
4. Type: Table
   InputTable3
   Contains the click stream data, which the function uses to compute attributions.
5. Type: Table
   InputTable4
   Contains the click stream data, which the function uses to compute attributions.
6. Type: Table
   InputTable5
   Contains the click stream data, which the function uses to compute attributions.
7. Type: Table
   ConversionEventTable
   Contains one varchar column (conversion_events) containing conversion event values.
8. Type: Table
   ExcludedEventTable
   Contains one varchar column (excluding_events) containing excluding cause event values.
9. Type: Table
   OptionalEventTable
   Contains one varchar column (optional_events) containing optional cause event values.
10. Type: Table
    FirstModelTable
    Defines the type and specification of the first model. For example: Model1 ('EVENT_REGULAR', 'email:0.19:LAST_CLICK:NA', 'impression:0.81:WEIGHTED:0.4,0.3,0.2,0.1')
11. Type: Table
    SecondModelTable
    Defines the type and distributions of the second model. For example: Model2 ('EVENT_OPTIONAL', 'OrganicSearch:0.5:UNIFORM:NA', 'Direct:0.3:UNIFORM:NA', 'Referral:0.2:UNIFORM:NA')

Output ports

1. Type: Table
   output of Attribution
   output of Attribution