SAP ECC Customer Analytics Accelerator: Customer Life time Value Analysis and Segmentation
CLV is a measurement of how valuable a customer is to your company, not just on a purchase-by-purchase basis but across the whole relationship. With DVW KNIME Connector for SAP and KNIME, this workflow shows how a sales/account manager can easily extract the total revenue of a set of customers from ECC and calculate their CLVs and segment customers into different bands by value and lifetime (e.g. 30+years and 1m+ as platinum).
Prerequisites:
KCS SAP Executor
Tools used:
SAP Table tool
This workflow requires the DVW KNIME Connector for SAP. For more details and to request a trial, visit us at www.dvwanalytics.com.
Workflow
SAP ECC Customer Life Time Value Analysis
External resources
Used extensions & nodes
Created with KNIME Analytics Platform version 4.6.3
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