[Market Simulation] MS-222 Promotion Saturation

Customers are initially unaware of a new Product or Service. But awareness improves after repeated promotional campaigns until saturation approaches and the value Customers place upon the new Product will start to peak.

Uses the KNIME Extension: Market Simulation by Scientific Strategy - Community Edition

A comprehensive description of this workflow with step-by-step instructions can be found at the Scientific Strategy website:
https://scientificstrategy.com/ms-222/

External resources

• [Market Simulation] MS-222 Promotion Saturation