Pricing Analytics

Workflow of Webinar "Pricing Analytics" by STAR COOPERATION, co-hosted by KNIME, June 30th, 2020

Use-Case: Price optimization for an e-commerce shop (fictive data set)

Pricing Analytics is used to understand which factors influence performance on a granular level and how optimized pricing can be used to increase turnover and sales.
Pricing in combination with KNIME is a good way to use your data in a target-oriented way and with little manual effort, thus optimising your pricing.

The highlights of our webinar:
- Data preparation and analysis for pricing
- Integration of competition information
- Price optimisation approach of Value Based Pricing
- Price line optimisation and its implementation