Workflow of Webinar "Pricing Analytics" by STAR COOPERATION, co-hosted by KNIME, June 30th, 2020 Use-Case: Price optimization for an e-commerce shop (fictive data set) Pricing Analytics is used to understand which factors influence performance on a granular level and how optimized pricing can be used to increase turnover and sales. Pricing in combination with KNIME is a good way to use your data in a target-oriented way and with little manual effort, thus optimising your pricing. The highlights of our webinar: - Data preparation and analysis for pricing - Integration of competition information - Price optimisation approach of Value Based Pricing - Price line optimisation and its implementation