Cohort Analysis Tutorial

This workflow shows step-by-step how to calculate the customer retention ratio by relative month (1, 2, 3, and so on months after the first purchase) and cohort. The cohort is defined based on the date of the first purchase, so it is a time-based cohort.

External resources

• Seeing the Forest for the Trees - Cohort Analysis
• MRR and ARR for Customer Groups
• Get Started with a Cohort Analysis Tutorial in KNIME