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Price Optimization

Marketing AnalyticsPricing AnalyticsPrice optimizationValue-based pricingPrice line optimization
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Versionv1.0Latest, created on 
Aug 15, 2025 1:12 PM
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Price Optimization

This workflow demonstrates two price optimization approaches for a fictive e-commerce dataset: value-based pricing and regression-based pricing. The goal is to increase the company's turnover, after optimization. It includes:

  • Data access of product information and orders

  • Data preparation and analysis to identify performance drivers, integrating competitor pricing information

  • The application of both value-based pricing strategies and linear regression modelling to determine optimal prices.

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Created with KNIME Analytics Platform version 5.5.1
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