[Case Studies] CS-111 Cola Wars 1894 Coke Invents Coupons

Reconstructs the early rise of Coca Cola from an obscure patent medicine to the world-dominating carbonated soft drink. The company's invention of the Coupon, entitling the holder to a free glass of Coca Cola, was instrumental in building product awareness and brand trust that has yet to be surpassed by competitors like Pepsi.

Uses the KNIME Extension: Market Simulation by Scientific Strategy - Community Edition

A comprehensive description of this workflow with step-by-step instructions can be found at the Scientific Strategy website:
https://scientificstrategy.com/cs-111/

External resources

• [Case Studies] CS-111 Cola Wars 1894 Coke Invents Coupons