Simulates another battle between Coke and Pepsi starting in the 1940's in which Pepsi targeted the largely ignored African American market.
Uses the KNIME Extension: Market Simulation by Scientific Strategy - Community Edition
A comprehensive description of this workflow with step-by-step instructions can be found at the Scientific Strategy website:
https://scientificstrategy.com/cs-114/
Workflow
[Case Studies] CS-114 Cola Wars 1940 Niche Marketing
External resources
Used extensions & nodes
Created with KNIME Analytics Platform version 4.3.0
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KNIME AG, Zurich, Switzerland
Versions 3.6.0, 4.3.0
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KNIME AG, Zurich, Switzerland
Versions 3.5.0, 4.3.0
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KNIME AG, Zurich, Switzerland
Version 4.3.0
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Decision Ready, LLC
Version 4.3.0
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