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[Case Studies] CS-114 Cola Wars 1940 Niche Marketing

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Simulates another battle between Coke and Pepsi starting in the 1940's in which Pepsi targeted the largely ignored African American market. Uses the KNIME Extension: Market Simulation by Scientific Strategy - Community Edition A comprehensive description of this workflow with step-by-step instructions can be found at the Scientific Strategy website: https://scientificstrategy.com/cs-114/

Used extensions & nodes

Created with KNIME Analytics Platform version 4.3.0
  • KNIME Base nodes Trusted extension

    KNIME AG, Zurich, Switzerland

    Versions 3.6.0, 4.3.0

    knime
  • KNIME Data Generation Trusted extension

    KNIME AG, Zurich, Switzerland

    Versions 3.5.0, 4.3.0

    knime
  • KNIME Math Expression (JEP) Trusted extension

    KNIME AG, Zurich, Switzerland

    Version 4.3.0

    knime
  • Market Simulation nodes by Scientific Strategy for KNIME - Community Edition Trusted extension

    Decision Ready, LLC

    Version 4.3.0

    Scientific Strategy profile image
    scientificstrategy
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