RFM-Score and Customer KPI
This workflow analyzes transactional data to devise a scoring system that clusters customers based on RFM scores. Additionally, the analysis is enirched with CLV calculation, and customer insights are presented using interactive visualizations.
This workflow analyzes transactional data to devise a scoring system that clusters customers based on RFM scores. Additionally, the analysis is enirched with CLV calculation, and customer insights are presented using interactive visualizations.